Services
Strong marketing starts with a clear foundation.
At Beehive Consulting, I help founders define their brand, sharpen their message, and turn that into something people actually connect with.
Brand & Storytelling
Build the foundation for your brand through clear positioning, messaging, voice, and story.
Marketing Direction
Develop a clear marketing strategy around what to prioritize, where to focus, and how to reach your customers.
Creative Direction
Strategic creative direction to keep your website, social, campaigns, packaging, and other brand touchpoints feeling cohesive.
DTC & E-commerce
Strengthen how your brand sells online through product positioning, website experience, merchandising, email, and the customer journey.
A Little About Me
I’ve spent the last 15 years working across retail, e-commerce, and early-stage brands, helping turn ideas into something people actually connect with.
What I’ve learned is this: most brands don’t have a marketing problem, they have a clarity problem.
My role is to help founders step back, define what they’re really building, and create the direction that makes everything else easier to execute.
I think like a merchant
I don’t just think about messaging. I think about the product, the customer, and how everything shows up together.
I bring structure to ideas
Most founders don’t need more ideas. They need someone to organize them into a clear direction.
I work as a partner
I’m not here to just “deliver assets.” I’m here to think with you and help you make better decisions.
In their Words
What it’s like to work together
18.21 Man Made is a demanding environment with a small team, high standards, and constant pressure to deliver. As a founder, you don’t just need talent, you need people you trust with your brand. Beatriz earned that trust quickly.
She brought steadiness, organization, and a clear sense of momentum to the work, along with a thoughtful, collaborative approach.
Aston LaFon
Founder & President-18.21 Man Made
Beatriz did an amazing job with Little Bit Direct’s brand strategy and guidelines.
It came together better than I could’ve imagined. The guidelines are a treasure trove of amazing one-liners
Janet Zeldin
Founder, Little Bit Direct
Brand storyteller. Creative strategist. Partner in clarity.
Austin, TX
